MINI Carfun - Carfun Footprint

Centering around MINI’s make-believe "carfun footprint" figure, which it defines as: "A measurement of how much fun your car is versus how much impact it has on the environment." The MINI is definitely one of the most enjoyable cars on U.S. roadways with its small size and sporty performance. To help visitors figure out their own carfun footprint, MINI has conveniently set up a website with a “Carfun Footprint Calculator”


Agency
BSSP + Struck
Client
MINI
Year
2008
Tech
Minisite with multiple adaptations to rich media banners.
url
www.doubleclick.com/insight/gallery/examples/mini-carfun-footprint.asp